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How to stay ahead of the competition, acquire and retain customers, and how to implement and localise new marketing strategies to reflect these changes are some of the topics our panellists will explore in this insightful session.

In his role as Chief Transformation and Strategy Officer for Wunderman Thompson APAC, he brings together the tech, data, commerce, customer experience, and brand strategy practices to unlock the latent potential of brands through innovative new services, business models, engaging experiences, and creative content. In addition to bringing nearly 25 years of forex industry experience, including over 1, published articles, Steven has been writing about Bitcoin and cryptocurrency for almost ten years and is passionate about consumer education, marketing best practices, and self-regulatory initiatives.

Steven is an advisory board member for the Cybersecurity program at Ithaca College and has served as an advisor for over a dozen fintech companies. Abdelhadi has helped several firms develop effective and high-impact marketing strategies in their respective fields.

Over the years he has also helped several financial firms launch and develop a significant presence in the MENA region. He has worked for and contributed to developing marketing strategies at various international financial institutions, taking brands that were unknown in the region to being market leaders. Its network covers 64 countries and territories, and its expertise, capabilities, breadth and perspectives open up a world of opportunity for its customers.

What delegates said about FX Markets conferences An important conference for currency specialists - a must attend event Managing Director, Global Liquid Strategies, QIC Very good quality speakers Associate Director, Financial Institution and Government, Mizuho Bank, Ltd Very intellectual and informative speaker from a wide range of industries which was beneficial as it provided the audience with a broad exposure of information.

Financer Manager, Qantas Airways Limited Professional, in touch with the market and its participants and keen to promote integrity and best practice as a value proposition for the benefit of the entire industry. Head of Compliance, FX and Rates, ANZ Bank This was an informative and relevant conference, with high quality industry - leading speakers that was well attended and ran smoothly.

I was pleased with the different streams in the afternoon.

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